Lyca Radio Network has partnered with Paddy Power to provide live updates from the highly anticipated Kabaddi World Cup, set to take place in the West Midlands, UK, from March 17th to 23rd, 2025.
Through its four Asian radio stations in London, Manchester, and Leicestershire, Lyca Radio Network will offer comprehensive coverage of each game, along with exclusive competition giveaways leading up to the final in Wolverhampton.
The Kabaddi World Cup 2025 will not only celebrate the sport’s rich cultural and religious heritage but also position the West Midlands as a global hub for diverse communities. The event aims to inspire BAME communities to engage in sports and physical activities, fostering a sense of pride and accomplishment.
Nations from across the world will compete, highlighting the sport’s growing international recognition and appeal. As a symbol of inclusion in sports, the tournament will celebrate the diversity of the West Midlands, engaging people from all walks of life.
Raj Baddhan, CEO of Lyca Radio Network, commented, “We are thrilled to partner with Paddy Power to elevate the Kabaddi World Cup to new heights. This partnership is not only a significant boost for the sport but also for the economy of the West Midlands. On the Lyca Radio Network, we will provide unparalleled coverage of the tournament, with every game being broadcast, alongside exciting giveaways and exclusive interviews.”
